Wisconsin Conservation Voices
Redesigning the Native Vote & Voting Info experience
- Role
- Project Lead
- Timeline
- Sep 2025 – Jan 2026
- Team
- 8 people
- Tools
- FigmaUsability TestingA/B TestingHeuristic Eval
Led a team of 8 through an end-to-end redesign — reaching a System Usability Score of 91, 23 points above average.
Outcome · +23 SUS · 91 score
The brief
The Native Vote and Voting Info pages carried critical information but buried it under confusing navigation. The ask: make it obvious, trustworthy, and fast to act on.
Process
Led a team of 8 through research, Figma prototyping, heuristic evaluation, usability tests, and A/B testing.
Every decision was pinned to a measured usability signal rather than taste.
The outcome
Reached a System Usability Score of 91 — 23 points above the industry average — and recommendations were adopted in production.